A floor under every product. An alarm before anyone breaks it.
Margin Guard holds the hard limits for every product: minimum margin, MRP ceiling and minimum advertised price where it applies. It checks every suggestion, promo and manual change against them and alerts you when margin starts to slip.
Four steps, from setup to the daily routine.
Load costs
Import landed cost per SKU, including freight, platform fees and payment charges if you track them.
Set floors
Set a margin floor by category, brand or product. Product-level rules win over category rules.
Set ceilings
MRP is always the ceiling. You can add your own lower ceilings for price perception.
Watch drift
Get alerts when cost changes or promotions push margin close to the floor.
What Margin Guard gives your team.
Hard margin floors
No suggestion or scheduled promo can go below the floor you set.
MRP ceiling
Prices can never be set above the printed MRP.
Effective margin
Margin after coupons and bank-offer share, not only list price.
Drift alerts
Alerts when products sit within a set distance of their floor.
Rule inheritance
Set rules at category level and override them for specific brands or products.
Cost updates
Update costs by file or API. Margins and alerts recalculate at once.
The details that make the numbers trustworthy.
Floor breach handling
If a manual change would break a floor, it is blocked or sent for approval, depending on your setting.
Effective price
Margin Guard calculates margin on the price the shopper actually pays after the offers you fund.
Audit trail
Every blocked change is logged with who tried it and which rule stopped it.
Will it ever price above MRP?
Never. MRP is a hard ceiling that cannot be switched off.
Can different categories have different floors?
Yes. Set floors per category, brand or product, and the most specific rule applies.
Track your first 100 products free.
Place the order on the right. We match your catalogue against up to 5 competitors and your first price moves show up on the board the same week.